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Instagram and Win at Downtown Modernism!

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Do you need a new Case Study Ceramic® Cylinder in your life? We thought so. Winning is easy at Downtown Modernism! While you’re shopping at the big event on May 31st, just post a photo of your favorite product find to Instagram, tag it #DowntownModernism and shout out to @Modernica. That’s all you have to do to enter!

A winner will be selected at random and announced the following week. Find out more about Downtown Modernism below:

Downtown Modernism

  • Date: Sunday, May 31st
  • Time: 8am-2pm
  • Location: 2901 Saco Street Los Angeles, CA 90058
  • Parking: Free, on site
  • Admission: Adults $5, Children 12 and under Free

 

Outdoor Entertaining in Mid-Century Style

It’s officially summer, and time to take the party outdoors to enjoy long days of heat and sunshine! Today we’d like to take some inspiration for outdoor entertaining from our mid-century predecessors.

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Photo courtesy of Andrew Ledford.

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Photo courtesy of Roger Wilkerson.

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Photo courtesy of Mid-Century Modern Freak.

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Photo courtesy of Mid-Century Home.

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Photo courtesy of Mid-Century Living.

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Photo courtesy of MoMa.

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Photo courtesy of Popular Home, 1957.

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Photo courtesy of Mid-Century Modern Freak.

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Photo courtesy of Mid-Century Modern Freak.

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Photo courtesy of MoMa.

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Photo courtesy of Dwell.

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Photo courtesy of Ava Heart.

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Photo courtesy of Dwell.

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Photo courtesy of @Suburbman on Flickr.

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Photo courtesy of Roger Wilkerson.

Iconic Los Angeles: Historic Mid-Century Residences

California Modernism was a design and architectural style that forever changed Los Angeles. To this day, many of the most renowned mid-century modern homes in the country are in and around the City of Angels. One of the neighborhoods that received the most attention at the time was called Trousdale Estates, which was Hollywood’s favorite modernist community for years after its launch in 1954.

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Image courtesy of the New York Times.

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A. Quincy Jones designed Model Home for Trousdale Estates, 1954. Photo courtesy of Get the Five.

Trousdale Estates was intended for modern luxury from the moment ground was broken on the first lots. Only the best A-List architects of the time were chosen to build homes in the star-studded subdivision. Starchitects like Richard Dorman, Wallace Neff, Paul R. Williams, Cliff May, and A. Quincy Jones were commissioned to build homes for the likes of Groucho Marx, Elvis Presley, Frank Sinatra, and Dean Martin.

Although the famous neighborhood fell out of popularity in the 1970s, it has recently come back into vogue, like all things mid-century modern. Many of the estates are newly-restored and almost as spectacular today as they were in the 1950s.

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Trousdale Estates under construction, 1956. Photo courtesy of the New York Times.

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Irving Shafer’s residence designed by James Dolena in 1957. Photo courtesy of the New York Times.

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Interior view Frank Sinatra’s 1956 home by Paul Williams – now destroyed. Photo courtesy of Trousdale Over the Top.

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Harold W. Levitt designed house in 1958. Photo by Julius Shulman.

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Originally Groucho Marx’s House, designed by Wallace Neff in 1956. Photo courtesy of Get the Five.

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Originally Groucho Marx’s House, designed by Wallace Neff in 1956. Photo courtesy of Get the Five.

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Home designed in 1960 by William Stephenson. Photo courtesy of Curbed.

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Home designed in 1956 by Harold Levitt­ and currently owned by Ellen DeGeneres. Photo courtesy of the New York Times.

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Isabel Trust Residence, designed by W. McAllister in 1957. Photo courtesy of Marmol Radziner.

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Residence originally owned by Elvis Presley and designed by Rex Lotery in 1958. Photo courtesy of Get the Five.