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Eero Saarinen with Florence inspecting a prototype of the Tulip chair. Knoll Design via their Pinterest

Florence went on to college at Cranbrook where she encountered Ray and Charles Eames and designer Henry Bertoia. Her later professors included Bauhaus founder Walter Gropius, Modernism master Marcel Breuer in Cambridge, Massachusetts, and the icon Ludwig Mies van der Rohe at the Illinois Institute of Technology, where she completed her bachelor’s degree. Her solid background, world-renown mentors, and A-list connections permitted a seamless move to New York where she met Hans Knoll, her future husband and business partner.

Knoll Design via their Pinterest

Hans Knoll formed his company Knoll Associates in 1938 and it quickly became a leader in corporate interior design.With the addition of Florence in 1943, she convinced Hans that architects of the era should also design furniture for Knoll, which opened a whole new avenue of business. Knoll’s clients consisted of such heavy hitters as IBM, CBS, and GM.

Knoll Design via their Pinterest

Florence managed the Knoll Planning Unit, which set the standard for post-war corporate interiors. Knoll wrote that good design “strikes at the root of living requirements and changing habits.” Her intent was never just to decorate space, but to create it. She understood that great design included many components; this was known as her theory of “total design” which included architecture, manufacturing, interior design, textiles, graphics, advertising, and presentation.

Florence and Cartree, Knoll Design via their Pinterest

A pioneering woman indeed, Florence Knoll was formally recognized for her contribution to American design by receiving the prestigious National Medal of Arts in 2002, the highest award given to artists and arts patrons by the United States Government.

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It all started with a line… a very long one. 

Then, the floodgates opened!

Customers loved the “Make Your Own Chair” station.

And the Fiberglass Shell Chair Factory!

Our Favorite Part: Happy Customers!

We also loved seeing so many furry friends!

There were also quite a few tiny shoppers, although not all of them seemed to enjoy themselves as much as their parents…

There you have it!  A Factory Sale to remember! For those of you who made it out, let us know what you thought of the event in the comment section below. Did you enjoy it? Did you find everything you wanted? What can we improve on next time? Let us know!

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See more of Mario De Lopez’s work on www.mariodelopez.com.

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Deano’s Deli

Deano’s Deli is an east-coast style deli on wheels. Deano’s provides made-to-order hoagies and an array of fresh sides.

According to customer reviews, “Deano’s Deli sandwiches are amazingly delicious.  We get food trucks coming to my work every day, but I tend to skip out on most of them.  But the one food truck I never skip out on is Deano’s Deli.  Their Italian sub reminds me a little bit of the subs I would get at my neighborhood deli back in NJ before I moved here to LA.  I highly recommend you check out their sandwiches.”

India Jones

India Jones is a gourmet Indian street food truck serving up “frankies” and curry in LA & the west side. See what customers are saying about India Jones:

“I LOVE Indian food and there aren’t enough good Indian restaurants in my neck of the woods. I was just a few months fresh off a whirlwind trip to India and I had started feening something serious for quality Indian grub when I finally caught this truck. They delivered in spades.”

“Frankie was DELICIOUS. Flavorful, tender, easy to eat, and the curry had a nice spicy kick. The garlic nan was good but I’ll absolutely seek it out for the frankie whenever I see the truck next!”

Sweet Lucie’s

We’d like to introduce you to the original, vintage ice cream truck of Los Angeles. The 1959 truck has been owned and operated in Los Angeles, CA as a functioning ice cream truck for over 20 years. Sweet Lucie’s serves handmade, super premium, old-fashioned ice cream and sorbets. They make all ice cream and sorbets in small batches with the finest USDA-organic-certified ingredients. Sweet Lucie’s is the first and only USDA-organic-certified ice cream in Southern California.

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The good news is, parking is free at Modernica’s Factory Sale! However, local delivery of your items will not be a freebie. To help you plan ahead with your furniture purchases this weekend, we are providing some basic facts and local rates:

WILL CALL IS FOR SUNDAY, May 19th ONLY.

Orders not picked up by Sunday, May 19^th will be delivered with a 50% Standard Delivery Upcharge Fee.

MODERNICA LOCAL DELIVERY PRICES

We’ll need to add on $15 per flight of stairs and there is a $100 purchase minimum. Prices are based on zones, zones are listed below.

• Zone 1: Hollywood/Downtown: $100 Hollywood, Larchmont, Miracle Mile, Silver Lake, Mt. Washington, Echo Park, Glendale, Eagle Rock
• Zone 2: San Fernando Valley: $125 North Hollywood, Universal Area, Studio City, Panorama, Encino, Reseda, Sherman Oaks
• Zone 3: Valley: $130 Woodland Hills, West Hills, Tarzana, Agoura, Calabasas
• Zone 4: San Gabrielle Valley: $125 Pasadena, Altadena, Monterey Park, Norwalk, Arcadia, West Covina, La Puente
• Zone 5: West Los Angeles: $115 Westwood, Brentwood, UCLA Area, Santa Monica, Venice, LAX area, Marina Del Rey, Culver City
• Zone 6: Beaches: $175 Malibu, Zuma, Redondo, Manhattan, Hermosa, El Segundo, Pacific Palisades
• Zone 7: Ventura/Riverside County: $260 Ojai-Oxnard, Thousand Oaks, Simi Valley, Riverside, Justo, Santa Barbara
• Zone 8: Long Beach: $175 Carson, Lakewood
• Zone 9: Orange County: $200 Laguna Beach

Modernica Showroom Hours from 5/16 – 5/18/13

• Thursday May 16: 10am – 4pm
• Friday May 17: 10am – 6pm
• Saturday May 18: Closed

The post Free Parking, Local Delivery Rates and Will Call – Modernica Factory Sale ‘Need to Know Facts’ appeared first on Modernica Blog.

• The main area, which contains Fiberglass Shell Chairs, Case Study Storage Units, Upholstery, and Beds
• The outdoor area which features Case Study Stainless and Ceramics
• The Bubble Lamp building

There will be cashiers to check you out in all three areas. And don’t forget to stop by our fiberglass shell chair factory; it will continue running throughout the sale so customers can watch fresh shell chairs come out of the presses.

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If you haven’t been to one of our Factory Sales, then you’re in for one spectacular treat. Every year, thousands of customers line up for a chance to rush through aisles of new, open-box, and vintage furniture of every size, shape, and color.

Since the atmosphere can get a little wild at times, it’s best to know what to expect when you arrive Saturday morning. Here’s a few insider’s tips:

1. Variety is the spice of life! Shop with the understanding that the factory sale items are seconds, items with discontinued finishes and fabrics, returns, products with slight damage, and over-runs. You may also find products used as props in film and TV. This is a one-day sales event, and there will be no preview available beforehand.
2. All items are sold as is and all sales are final. Word.
3. Cash is king! It’s the quickest way to get you through the checkout lines. We will also accept Visa and Master Card.  However, please keep your check books at home. We will not accept personal or corporate checks.
4. Get in line; we will have separate check out areas, so you can check out in the same area of purchase!
5. Get your papers in order. Make sure to have a sales person write up an invoice for you before you go to the cashier. Cashiers will not be able to write up invoices.
6. Are you holding? There will be no holds placed on items during the sale.
7. Buddy system principle: If you plan to buy multiple items, it would be wise to shop with a friend who could wait in line for you while you shop the sale. Since there are no holds, shoppers will have 15-20 minutes to pay for the items that they want to purchase. After you have finished, you can return the favor. The buddy principle in action!
8. Does that daybed need a ride? Delivery will be available. Delivery appointments and payments for the items must be made and paid for at the time of purchase. Rates will vary on zones and delivery scheduling will be based on zones. (It’s all very complicated involving many colored charts and graphs. But don’t worry, we will handle it all for you.)
9. Can’t take it with you? Saturday not a good day to move furniture? No worries, pick up your items on Sunday. Please note that all items purchased on Saturday must be moved out of our factory by Sunday afternoon.
10. Stay in the (k)now! Subscribe to Modernica’s mailing list for updates regarding this sale, upcoming promotions, and special events. Make sure to Like us on Facebook and Follow us on Twitter for constant updates both before and during the sale.

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