Surprise! A Vintage Modernism Pop-Up Sale, and Just in Time for the Holidays

Hostess-Modernism Now here’s a chance to find something truly unique for everyone on your shopping list and, of course, for yourself as well. The Vintage Modernism Pop-Up Sale will take place this Saturday, December 13th at the old Hostess Factory in Silverlake.

A select group of LA’s best vintage dealers will set up shop at the former home of the twinkie, for one day only. Come check it out!

December 13th: 10:00am – 2:00pm
2740 Clearwater Street Silverlake, CA 90039

(Free parking across the street)

Vendor information, email

December 10th, 2014|1 Comment

Last Chance! Shop the Black Friday Sale until Midnight Tonight

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December 1st, 2014|0 Comments

Hello Los Angeles! Come Celebrate Small Business Saturday with Modernica


November 29th, 2014|0 Comments

Shop Modernica’s 2014 Black Friday Sale Now!


November 28th, 2014|0 Comments

Join Us as We Celebrate 25 Years of Business on Small Business Saturday

As if Black Friday and Cyber Monday weren’t spectacular enough, this year we’re celebrating Small Business Saturday with our local Los Angeles community.

Small Business Saturday is an initiative that encourages communities to support and celebrate their local businesses. The “Shop Small” movement takes place every year, the Saturday after Thanksgiving. It’s small, family-owned businesses, after all, that keep each neighborhood and community running smoothly.

Why Shop Small Infographic

Modernica’s Small Business Story

Modernica was founded when brothers Frank and Jay Novak discovered 12,000 Fiberglass Shells left to ruin in the parking lot of the long-abandoned Century Plastics factory. Neither lover of American Modernism could bear to see such a wealth of design history go to waste, so the two brothers bought the chair shells and used them to start a little chair refurbishing/reselling business. And that’s how Modernica was born.

Today, 25 years later, Modernica is still owned and operated by the Novak brothers. The business has grown into a major furniture manufacturing facility that employs over 100 workers in downtown Los Angeles. We pride ourselves on fine craftsmanship and keep our processes in-house, from wood-work and upholstery to fiberglass molding. As often as possible, we also strive to work with local Los Angeles suppliers.

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Join Us!

Join us this Saturday, Nov. 29th from 11am to 6pm to celebrate our 25 years of business here in Los Angeles. Refreshments will be served all day to customers who visit our Los Angeles Showroom at 7366 Beverly Blvd, Los Angeles 90036. Our Black Friday Sale will continue throughout the day as well, so make sure to check out the great deals on the Showroom floor while you’re there!


November 26th, 2014|1 Comment