Modernica in the Press

We’ve been seeing quite a few luscious images of Modernica in the press lately, and we just had to share some of them with you!

Atomic Ranch, Fall 2013

Atomic Ranch Bubble Lamp Saucer Atomic Ranch Spread

Dwell, October Issue

Modernica Saucer Lamp in Dwell

Lonny Magazine, October 2013

Lonny Magazine

Rum Magazine, October Issue

Modernica Chairs

 

By |October 29th, 2013|Magazine|0 Comments

Spotted! Case Study Ceramic Planter in C Magazine

C Magazine California Style Magazine, or C Magazine for short, is all about West Coast fashion and design. Our black-on-black Case Study Ceramic Bowl fit in seamlessly with their men’s edition for fall, alongside other handsome dark pieces.

Check out our full line of Case Study Ceramics, with colors and combinations for a wide variety of interiors, from striking masculine looks to softly feminine.

By |October 16th, 2013|Magazine|0 Comments

Genesis of the Case Study House Program

The official announcement for the Case Study House Program ran in the January 1945 issue of Arts & Architecture. Editor John Entenza and his staff were concerned with post-war residential housing as discussions in architecture circles about the subject ranged from profound to whimsical. Entenza and his enthusiastic staff took matters into their own hands and decided to commission residential “case studies” to address the fact that many people would be buying new homes after five years of war, rationing, and scaled-back living.

Arts-and-Architecture_Jan1945cover

Cover of Arts and Architecture January 1945. Source:  artsandarchitecture.com

With the intent to move the problem of post war housing from theory to practice, Arts & Architecture commissioned the best architects of the day to design and build prototypes. The original architects selected to build the eight homes included Ralph Rapson, John Rex, Richard Neutra, Charles Eames, J.R. Davidson, Whitney Smith, Thornton Abell, William Wurster and Sumner Spaulding (with John Rex).

John_Entenza

John Entenza. Source: michiganmodern.org

The plan was to construct eight case study homes and feature one house per month starting with the following February 1945 issue. The location would be limited to Southern California where there would be consistency in dealing with an area’s special living conditions and problems. It was also important that the houses could easily be duplicated, use the best materials to arrive at sensible solutions, and make the homes affordable for the average American. The very first case study home was designed by J. R. Davidson with the drawings and models featured in the February 1945 magazine.

case study #1

Drawing for Case Study #1. Source:  artsandarchitecture.com

As it turned out, building eight houses in eight months for eight issues of a magazine was a bit ambitious. The February 1945 issue took some liberty and elaborated on environmental considerations for the homes.

considerations

Source:  artsandarchitecture.com

feb a&a

Cover of Arts and Architecture February 1945. Source:  artsandarchitecture.com

Arts and Architecture was finally able to showcase a built case study home in the July 1946 publication. The home was know as Case Study #11 by J. R. Davidson.

case study 11

Source:  artsandarchitecture.com

cs 11

Source:  artsandarchitecture.com

Despite the stated integrity of the program, many of the architects constructed very high-end homes in Bel Air and Brentwood that were way beyond the means of the average American. So what started out as an honest attempt to develop well-designed post-war housing for the masses, actually evolved into a high-end body of work. It’s worth reading the original announcement for the Case Study House program on artsandarchitecture.com, not only for historical context, but to capture John Entenza’s spirit that established him as a pivotal figure in the California modernism movement.

Did You Catch the Saucer Pendant on the Cover of This Month’s Atomic Ranch?

Atomic Ranch Cover Atomic Ranch is one of our favorite mid-century design mags, and we’re thrilled every time one of our products gets a spot in one of their featured interiors and renovations. If you caught the spring 2013 issue, you may have a noticed a bright Saucer Pendant Bubble Lamp illuminating their logo, right on the cover!

If you haven’t paged through one of their photo-rich articles highlighting mid-century architecture and design, you can find out more here. For now, enjoy a few more photos of Modernica gracing the pages of Atomic Ranch:

 

 

 

 

No Doubt on Modernica Chairs Featured in Vogue

Fiberglass Side Shells in Vogue If you caught last month’s issue of Vogue, you may have seen this photo of No Doubt seated atop four of our Fiberglass and Wire Chairs. In the interview, the band dishes about music, kids, and releasing their first album in eleven years.

Watch the behind-the-scenes video below about Gwen Stefani’s cover shoot for January’s issue of Vogue, and see if you can spot any Modernica Chairs or George Nelson Pear Lamps in the background!

By |January 23rd, 2013|Magazine|0 Comments