Dealer Spotlight: Potted in Atwater Village

What happens when two creatives from the film industry with a shared love for gardening and modern design start a business? Potted – one of the most innovative outdoor and garden stores in Los Angeles.

Patio Furniture and Planter Store

Their mantra, “Indoor style for outdoor living,” is made evident with every stylish planter and designer piece of outdoor furniture. Each item and product line is hand-picked by owners Mary Gray and Annette Gutierrez to create beautiful outdoor environments that are designed much as any interior would be. In fact, Gutierrez’s own garden was recently featured in Sunset Magazine for its unique take on landscaping:

“To transform the 3,000-square-foot yard, she created a series of outdoor rooms landscaped almost entirely with potted plants. ‘I get to redecorate over and over,’ says Gutierrez. ‘I just move my pots around a little and I have a whole new yard.’” – Sunset Magazine

Read more about Gutierrez’s spectacular potted garden in Sunset Magazine, or visit the Potted official site.

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Dealer Spotlight: Softsquare in Sarasota, FL

Soft Square has come a long way since its humble beginnings in the garage of owners Svetka and Teliee Popov. Today the retailer of modern and contemporary furniture occupies a 6,000 sq ft showroom, making it the largest furniture store in Sarasota, Florida.

Soft Square works with a variety of manufacturers to create custom modern environments for their clients, striving to build spaces that are functional, beautiful, and one-of-a-kind. See examples below and learn more on their website:

Florida Modern Furniture Rugs in Sarasota FL Softsquare Modern Softsquare Dealer contemporary-

Dealer Spotlight: Boulder, Colorado’s Madelife

More than an art gallery, not quite a furniture store, Madelife in Boulder, CO is a launchpad and gathering place for like-minded artists and creative entrepreneurs. The result is a collection of remarkable artwork, products, and goods that is out of this world.

Madelife in Boulder Colorado

To become part of this unique community and browse their curated wares and accessories, including modern and sustainable design for the home, visit their Colorado storefront at 2000 21st Boulder CO 80302, or go to

Modernica Chairs in Colorado

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By |March 12th, 2014|Dealers|0 Comments

Dealer Spotlight: Futura Classics in Norway

Futura is one of Norway’s lead purveyors of vintage and reproduced mid-century modern furniture, and for good reason. Their charming storefront in Oslo offers a well-curated assortment of modernist products including Modernica’s George Nelson Bubble Lamps and Fiberglass Shell Chairs in an array of colors.

Futura Mid-Century Modern Storefront

Now, we’re happy to announce that Futura will be opening a new Showroom in Horten on April 4th! For those of you who may live in or visit Norway, here are all the goods on their new location:

Address: Karljohansvern, Bygg 120
Kommandoerkaptein Klinksvei 1
0383 Horten

Hours: Wed-Sat  12 pm – 6 pm, Sun 1 pm – 4 pm

And don’t forget to drop by the Futura Blog to learn more!

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Futura Furniture in Norway


Tokyo’s Resource for Modern Living: Royal Furniture Collection

Japanese traditions have long been known for their bold aesthetics, so many popular brands and looks in Japanese culture trend towards a contemporary feel. But recently, the strong design culture of Tokyo is taking notice of mid-century modern style, and Royal Furniture Collection is there to answer the demand for “American Modernism.”

Royal Furniture Showroom

After importing European and Scandinavian furniture for over 15 years, owner Niels Orloft realized that there was something missing in the Japanese furniture market. They placed a few George Nelson Bubble Lamps and Fiberglass Shell Chairs from Modernica onto the showroom floor and voila! Instant success!

“The Japanese are very attracted to the texture and color of  the Bubble Lamps since they look very similar to the traditional Japanese paper (washi) lamps. Since everyone also knows that those lamps do not last that long, the customers are very excited about the long lifespan of the George Nelson Bubble Lamps.”  – Niels Orloft, Owner of Royal Furniture Collection.

Recently, the Tokyo distributor began distributing the Bubble Lamps to their own network of furniture dealers and have 60 Japanese retailers signed up to sell the merchandise as well. Now that’s entrepreneurism! You can see more from Royal Furniture Collection on their website.