A Thanksgiving Wish from Modernica to You


Join Us as We Celebrate 25 Years of Business on Small Business Saturday

As if Black Friday and Cyber Monday weren’t spectacular enough, this year we’re celebrating Small Business Saturday with our local Los Angeles community.

Small Business Saturday is an initiative that encourages communities to support and celebrate their local businesses. The “Shop Small” movement takes place every year, the Saturday after Thanksgiving. It’s small, family-owned businesses, after all, that keep each neighborhood and community running smoothly.

Why Shop Small Infographic

Modernica’s Small Business Story

Modernica was founded when brothers Frank and Jay Novak discovered 12,000 Fiberglass Shells left to ruin in the parking lot of the long-abandoned Century Plastics factory. Neither lover of American Modernism could bear to see such a wealth of design history go to waste, so the two brothers bought the chair shells and used them to start a little chair refurbishing/reselling business. And that’s how Modernica was born.

Today, 25 years later, Modernica is still owned and operated by the Novak brothers. The business has grown into a major furniture manufacturing facility that employs over 100 workers in downtown Los Angeles. We pride ourselves on fine craftsmanship and keep our processes in-house, from wood-work and upholstery to fiberglass molding. As often as possible, we also strive to work with local Los Angeles suppliers.

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Join Us!

Join us this Saturday, Nov. 29th from 11am to 6pm to celebrate our 25 years of business here in Los Angeles. Refreshments will be served all day to customers who visit our Los Angeles Showroom at 7366 Beverly Blvd, Los Angeles 90036. Our Black Friday Sale will continue throughout the day as well, so make sure to check out the great deals on the Showroom floor while you’re there!


Black Friday 2014: Sale Preview

We know you’re making out lists of hot spots to hit this Friday. Here are a few reasons to pencil in Modernica:

Online Offers

While our Los Angeles Showroom will have all sorts of fun things going on this weekend (see below), we’ve made sure to take care of our online shoppers as well. Here’s what you’ll find at

  • 10% off all products, including clearance items
  • The first 50 people to place orders will receive a Case Study Ceramic Tabletop Bowl
  • Enjoy these deals using coupon code “blackfriday


At the Showroom

Shop in person at our Los Angeles Showroom for greater savings. Select products from the showroom floor will be discounted 10% – 25% off,  including over 200 pieces of vintage items and ceramics. Visit the Showroom at 7366 Beverly Blvd, Los Angeles 90036 during the following hours:

  • Black Friday 10am-6pm
  • Small Business Saturday 11am-6pm
  • Sunday 11am – 5pm
  • Monday 10am-6pm.



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Vintage Glass for Days

If you’ve ever visited the Modernica Showroom, you couldn’t have missed the incredible and exclusive collection of vintage glassware and ceramics.  These hand-picked items were deigned by the likes of Blenko Glass Company, Ella Sabatini, Murano, Ittalia Glass Center, Homegaard, and Kosta Boda. Here’s a little preview of what you’ll find:

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Hours and Additional Information

The 2014 Modernica Black Friday Sale will extend from Friday, Nov. 28th until Monday, Dec. 1st. Shop online at anytime, Friday – Monday with coupon code “blackfriday”. Shop in person at the Modernica Showroom during our extended Black Friday weekend office hours.